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Nutri-Grain versus Weet-Bix 

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So let’s put this into practice by firstly comparing the Ingredients in a bowl of Nutri-Grain to the Ingredients in a bowl of Weet-Bix.
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Nutri-Grain

My 12 and 13 year old grandsons love Nutri- Grain. I think they want to be like the Iron Man on the box.

Here’s the Ingredients as listed on the pack:

 

Cereals (51%) (wheat flour, oatmeal [contains oats], maize flour), sugar, wheat protein, maltodextrin, molasses, oat fibre, vegetable gum (acacia gum), salt, barley malt extract, minerals (calcium carbonate, iron, zinc oxide), raising agent (potassium bicarbonate), natural flavours, natural colours (paprika, turmeric), vitamins (niacin, vitamin B6, riboflavin, folate).

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You can see that the highest percentage of ingredients used are cereals followed by sugar. The main cereal is wheat flour which is the cheapest part of the wheat (like the white flour we use to make cupcakes) and not very nutritious. ​

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The manufacturer also only tells us the percentage of cereals used but not the percentage used of the other ingredients.

So from the list of ingredients, why is Nutri-Grain an UPF?

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  • cheap and low nutrition main ingredient - wheat flour

  • high amount of sugar – sugar listed as the second most used ingredient

  • salt is high up on the list

  • long list of ingredients including additives

  • industrially processed using additives to boost protein, fibre and nutritional content

 

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Weet-Bix

My grandsons also love Weet-Bix and it’s the happy go-to if Nutri-Grain’s not in the house.

Here’s the Ingredients as listed on the pack:

 

Wholegrain wheat (97%), raw sugar, salt, barley malt extract, vitamins (niacin, thiamin, riboflavin, folate), mineral (iron).

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You can see that the highest percentage of ingredient used is wholegrain wheat, a whopping 97%. Wholegrain is what it says, the whole grain of wheat, very nutritious and a great source of fibre. 

So from the list of ingredients, why is Weet-Bix the good stuff?

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  • a high proportion (97%) of the cereal is made from the whole grain of wheat

  • small amount of sugar and salt

  • minimal processing

Nutri-Grain
Here’s more detail about each ingredient 

Weet-Bix
Here’s more detail about each ingredient

Wheat flour

Basically, wheat flour is the cheapest and least nutritional part of the whole grain of wheat. It’s stripped of the husk and bran. To provide nourishment for our kids we must be looking for wholegrain ingredients (like the wholegrain wheat in Weet-Bix) in cereals. Wholegrains are rich in protein and vitamins and also fibre (kids need fibre – you know what a constipated kid looks like).

Oatmeal (contains oats) and maize (corn) flour

Oatmeal is a good ingredient but we don’t know what percentage is included. Maize from corn is most often genetically modified. Interesting to note that the best types of oats are rolled oats (less processed) so if your kids like porridge, it’s highly nutritious.

High amount of sugar

Sugar is the second most used ingredient. No percentage is given but if we go to the Nutrition Information list, there’s 24g total sugar (including the molasses and barley malt extract which is just more sugar) in every 100g of cereal. That means that in a bowl of Nutri-Grain, 24% - almost a quarter of the bowl - is sugar!

Wheat protein

Wheat protein is extracted from wheat flour and added to food to improve texture, structure, and nutritional value. It's often used in baked goods, meat alternatives, and snacks. In Nutri-Grain, ‘Protein’ is now part of the marketing and advertising. The processing of wheat protein is that it’s extracted from wheat flour by separating the protein from starch. The resulting protein powder can be rehydrated and mixed to regain its original properties. I’ll leave you to guess why wheat protein is added when wholegrain wheat would have been better in the first place.

Maltodextrin

Although maltodextrin comes from plants, it’s highly processed with no nutritional value. The process of making maltodextrin involves cooking the starches and then adding acids or enzymes to break it down further. Maltodextrin is generally used as a thickener or filler to increase the bulk of a processed food. It’s also a preservative that increases the shelf life. It’s inexpensive and easy to produce by the food companies.

Molasses

Molasses is a type of sugar, obtained from the refining of sugarcane. It’s a thick syrupy substance and usually used to sweeten and flavour foods.

Vegetable gum (acacia gum)

Another additive to add fibre.

Barley malt extract

Malted barley extract is a natural sweetener and flavoring agent that comes from sprouted barley grains. It’s commonly used in the food and beverage industry to add a rich, malty flavor to products such as bread, beer, and malted milkshakes. The process of making malted barley extract involves soaking the barley grains in water, allowing them to sprout, and then drying and grinding them into a fine powder. This powder is then steeped in hot water to extract the sugars and flavors, resulting in a thick, syrupy liquid.

Oat fibre

Oat fibre is good for our kids (and for us). It’s made from grinding the oat hull, the outermost layer of the oat grain. I’m guessing it’s been added in Nutri-Grain to boost the amount of fibre as that’s another claim on the pack. Oat fibre can also improve the texture of foods.

Salt

Salt adds flavour and can extend shelf life. But too much is not good. Look for foods that have 350-400mgs of sodium per 100g.

Minerals (calcium carbonate, iron, zinc oxide)
and vitamins (niacin, vitamin B6, riboflavin, folate)

Adding synthetic vitamins and minerals to food (fortification) or replacing those lost during processing (enrichment) is common practice in food manufacturing. These synthetic minerals have not been found to be harmful. We’re not told why synthetic vitamins and minerals have been added but approval does need to be obtained from Food Standards Australia New Zealand (a government body).

Raising agent (potassium bicarbonate)

Raising agent is a white powder in baked goods to give a light texture. It’s not the same as the bi-carb soda in your pantry (which has more sodium) but it is similar.

Natural flavours

Sounds good but unless the manufacturer tells us what the source is, the flavour may have once been sourced from a natural food (we don’t know what) and it’s been ultra processed to add flavour not nutrition.

Natural colours (paprika, turmeric),

A high percentage of natural colours come from crushed insects (can lead to allergies or intolerances in some kids). In this case however, we are told what the natural sources are (paprika and turmeric) so this is OK. My grandsons would probably vomit if they knew they were eating paprika or turmeric at breakfast. Have you noticed that Nutri-Grain is looking more golden these days whereas before it was brown?

Wholegrain wheat (97%)

Wholegrain wheat contains the entire grain, including the fibrous husk, bran and endosperm which are loaded with nutrients, antioxidants, vitamins, minerals and fibre. Sometimes this is also referred to as whole wheat.

Raw sugar

This is still a sugar but is less processed than white sugar. The important thing here is that only a little has been used.

Salt

Small amount of salt.

Barley malt extract

Small amount presumably to add flavour.

Vitamins (niacin, thiamin, riboflavin, folate), mneral (iron)

As per Nutri-Grain.

Maltodextrin

Although maltodextrin comes from plants, it’s highly processed with no nutritional value. The process of making maltodextrin involves cooking the starches and then adding acids or enzymes to break it down further. Maltodextrin is generally used as a thickener or filler to increase the bulk of a processed food. It’s also a preservative that increases the shelf life. It’s inexpensive and easy to produce by the food companies.

Maltodextrin

Although maltodextrin comes from plants, it’s highly processed with no nutritional value. The process of making maltodextrin involves cooking the starches and then adding acids or enzymes to break it down further. Maltodextrin is generally used as a thickener or filler to increase the bulk of a processed food. It’s also a preservative that increases the shelf life. It’s inexpensive and easy to produce by the food companies.

Maltodextrin

Although maltodextrin comes from plants, it’s highly processed with no nutritional value. The process of making maltodextrin involves cooking the starches and then adding acids or enzymes to break it down further. Maltodextrin is generally used as a thickener or filler to increase the bulk of a processed food. It’s also a preservative that increases the shelf life. It’s inexpensive and easy to produce by the food companies.

Maltodextrin

Although maltodextrin comes from plants, it’s highly processed with no nutritional value. The process of making maltodextrin involves cooking the starches and then adding acids or enzymes to break it down further. Maltodextrin is generally used as a thickener or filler to increase the bulk of a processed food. It’s also a preservative that increases the shelf life. It’s inexpensive and easy to produce by the food companies.

Maltodextrin

Although maltodextrin comes from plants, it’s highly processed with no nutritional value. The process of making maltodextrin involves cooking the starches and then adding acids or enzymes to break it down further. Maltodextrin is generally used as a thickener or filler to increase the bulk of a processed food. It’s also a preservative that increases the shelf life. It’s inexpensive and easy to produce by the food companies.

Maltodextrin

Although maltodextrin comes from plants, it’s highly processed with no nutritional value. The process of making maltodextrin involves cooking the starches and then adding acids or enzymes to break it down further. Maltodextrin is generally used as a thickener or filler to increase the bulk of a processed food. It’s also a preservative that increases the shelf life. It’s inexpensive and easy to produce by the food companies.

Maltodextrin

Although maltodextrin comes from plants, it’s highly processed with no nutritional value. The process of making maltodextrin involves cooking the starches and then adding acids or enzymes to break it down further. Maltodextrin is generally used as a thickener or filler to increase the bulk of a processed food. It’s also a preservative that increases the shelf life. It’s inexpensive and easy to produce by the food companies.

Maltodextrin

Although maltodextrin comes from plants, it’s highly processed with no nutritional value. The process of making maltodextrin involves cooking the starches and then adding acids or enzymes to break it down further. Maltodextrin is generally used as a thickener or filler to increase the bulk of a processed food. It’s also a preservative that increases the shelf life. It’s inexpensive and easy to produce by the food companies.

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Spoiler alert, I'm the good stuff.

And now...

Let’s compare the Nutrition Information for both 
Gotta pick the kids up?
Skip to the bowl-off!
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Let's unpack...

The first information that’s listed is the Serving per package and Serving size. But if you look at the little triangle at the bottom of the Nutri-Grain chart, the servings are based on an average adult diet. That’s probably fair enough as it’s hard to say how many kilojoules/calories each kid should be eating – it depends on the kid.

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But in this instance, the serving size of Nutri-Grain for an adult is 40g or 1 metric cup. 

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The serving size for Weet-Bix is 31g or 2 Weet-Bix biscuits. 

So the best bet for what nutrition the kids are getting is to look mostly at the the ‘Quantity per 100g’ column.

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That’s not to say that the kids will be eating 100g of the food but it’s easier to see the percentage of sugar, salt, fats etc in their cereal bowl or plate when they eat that particular food.

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So for example, if I look down the Nutri-Grain column for sugars, I can easily see there’s 24g of sugar in every 100g of cereal. That means that, no matter how much Nutri-Grain the kids eat, almost a quarter of what they eat is sugar.

What stands out?

Energy

Energy is measured in kilojoules (or if you prefer, calories). I don’t count kilojoules (kJ) for the kids as it depends on the kid and they’re all different. But when our kids eat UPF’s, they’re eating a lot of empty calories/kilojoules. By empty calories/kilojoules, I mean calories/kilojoules with no nutritional value. The fact that UPF’s are addictive and don’t necessarily fill kids up, just gets them used to eating more calories/kilojoules than they need and wanting more. Nutri-Grain has 1630kJ (about 48 calories) per 100g Weet-Bix has 1480kJ (about 37 calories) per100g This may not seem a big difference but across the span of the other things kids are eating in the day, the week, the month, it can be. You should also see how much of each cereal fills your kids up. The 6 year old eats 2 Weet-Bix for breakfast and he’s full, yet he’ll devour 3 big bowls of Rice Bubbles before he tells me he’s had enough.

Carbohydrate (total)

Carbohydrates are found in all fruit and vegetables, all breads and grain products, and sugar and sugary foods. The healthy (complex) carbohydrates are the good guys and come from wholegrains, beans and lentils and some fruit and vegies. The healthy carbs are usually not processed or are minimally processed. Along with good fats and protein, kids need the good carbs to grow healthily and these foods also provide fibre, vitamins and minerals. So let's compare. If you only look at the carbohydrates row, you'll see that both Nutri-Grain and Weet-Bix have roughly the same amounts. But if you look at the row below, you'll see that Nutri-Grain has 24g sugar which is also a carb (a simple one). So a huge chunk of the total carbs in Nutri-Grain is sugar. Weet-Bix has only 3g of sugar. We also need to consider the quality of the carbs. And that's where the Ingredients list comes in. We've seen that the wheat in Nutri-Grain is the cheap not very nutritious part of the grain: the wheat grain in Weet-Bix is the good stuff. So a no brainer. Hands down, Weet-Bix has quality, nutritious carbs.

Protein

Protein is good stuff. It’s found in many real foods such as eggs, nuts, dairy, meat and seafood and is important for kids to grow. We don’t really get protein from grain except from the gluten in the grain. The more active the kid, the more protein they need. So the best breakfast for protein is eggs. If kids prefer cereal, my research tells me that kids can get enough protein from the milk in the cereal bowl and other food during the day. Even good peanut butter for example is a good source of protein. So what is the reason for added protein in Nutri-Grain when it may not be needed? My guess is to up the marketing. How do they compare: Nutri-Grain has 21.8g of protein per 100g. Weet-Bix has 12.4g per 100g.

Sugars

You know what this means. The majority of the sugar we eat comes from processed foods and food companies use over 60 different words for added sugar. Your best bet is to look at how much sugar is in the Nutrition Information table. Sugar is highly addictive and sets kids up to want more sugary foods. The effect of too much sugar is pretty serious - impact on brain development, nutritional deficiencies, sleep problems, tooth decay, becoming overweight and more. Sugar is a simple carbohydrate. Some fruit and vegetables are also simple carbs but the difference is that they also contain fibre, lots of nutrients and less sugar. Processed sugars have no nutrition. Currently in Australia there is no recommended daily intake for sugar for children. So how do Nutri-Grain and Weet- Bix compare? Nutri-Grain has 24g of sugar per 100g (almost a quarter of the bowl) Weet-Bix has 3g of sugar per 100g (3% of the bowl). That’s a no brainer to me.

Fat, Total

You’ll notice that the Fat content is listed differently on the packages. There’s a reason for this. Trans Fats and some saturated fats are the bad fats and usually found in ultra processed food. You can see that Weet-Bix has no trans fats (the worst of all) and very little saturated fat. Polyunsaturated and monounsaturated fats are the good fats and the amounts are listed. Weet-Bix has no trans fats and overall very little total fat. Nutri-Grain contains more saturated fat (but within limits) and doesn’t differentiate if trans fats are present. I’m not going to make too much of this but just be on the lookout when reading labels.

Dietary fibre

Kids need fibre which is an important nutrient for them. It improves their digestion and helps them feel full. Fibre comes from fruits and vegies, whole grains (such as oatmeal, shredded wheat, barley, brown rice), beans and legumes, nuts and nut butters (yay for good peanut butter). Good sources of fibre have at least 8g of fibre per 100g. So let’s compare: Nutri-Grain: 5.3g per 100g per serve. Weet-Bix: 12.9g of fibre per 100g which comes naturally from the wholegrain wheat.

Sodium

Sodium is found in salt and many Ultra Processed Foods. Our bodies need sodium but eating too much is linked to diseases in adults - such as raising blood pressure and increasing the risk of heart disease and stroke. There’s so much sodium in UPF’s that kids’ taste buds are now used to having more sodium in their foods. At the dinner table, you might notice that they’re asking for the salt. So how do they compare: Nutri-Grain: 350mg per 100g. Weet-Bix: 270mg per 100g. These both look to be within range. But check when it comes to other UPF’s (snack foods, premade dinners) as the sodium levels can get high.

Added vitamins and minerals

Adding synthetic vitamins and minerals to food is called ‘fortification’, or ‘enrichment’ if a manufacturer is replacing those lost during processing. It seems a safe method of adding vitamins and minerals and in the case of cereals, it’s voluntary by the food manufacturers. Food Standards Australia and New Zealand has rules about what can and can’t be added and in what types of foods. More here (copy and paste into browser): https://www.foodstandards.gov.au/consumer/food-fortification/vitamin-added As food manufacturers don’t have to tell us why vitamins and minerals are added, my guess is as good as yours. This article is interesting (copy and paste into browser): https://www.abc.net.au/news/science/2018-03-12/breakfast-foods-added-vitamins-minerals-fortification-nutrition/9526804 So, each cereal has different amounts of different vitamins and minerals, so not easy to compare apples with apples.

The bowl-off

Here’s my take on a deconstructed bowl of Nutri-Grain and a deconstructed bowl of Weet-Bix.
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Deconstructed bowl of Nutri-Grain

Although a source of added fibre, protein, vitamins and minerals, Nutri-Grain is made up mostly of cheap ingredients, high amounts of sugar and contains additives and industrial ingredients. â€‹

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It’s an UPF and I’m not buying it for the kids.

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Deconstructed bowl of Weet-Bix

Sanitarium, thank you for giving us Weet-Bix, a healthy cereal for our kids. It’s the good stuff.

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Disappointingly though, it seems that Sanitarium is selling its soul for the dollar with all types of Weet-Bix flavours out now. If you read the labels on these flavoured Weet-Bix packs, they’re high in sugars and are UPF’s.

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I notice this happening a lot where food manufacturers create all sorts of flavours and variations of the original food and most of these variations are UPF’s.

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